The Cry from the Cross
The Lent 2024 campaign features a modern, high-end visual identity. The main visual highlights the precious tears, sweat, and blood shed by Jesus on the cross. The water-drop–shaped geometry is rendered in gold to emphasise its purity and the meaning it represents—love.
Online Materials
Additional geometric elements were designed to echo each session of the retreat and were featured across social media posts for marketing purposes. An email banner incorporating the main icon was also created for use in the newsletter.
Die Cut Cards
A die-cut card was designed for this campaign to help reach a wider audience. The card features a central window that gives recipients a glimpse of what the retreat is about. It also includes three tear-off, business card–sized pieces that can be shared with friends and family. Each section contains a QR code, allowing users to scan and access the online retreat easily.
